Business Case Analysis
MGMT20144 Assessment Item 1 (Business Case Analysis Essay): Writing Guidelines
Give your essay a title.
An essay has no section headings.
Introduction paragraph (100 words): Introduce the topic, state the purpose of the essay and
the key points (scope) to be covered.
Case organization synopsis paragraph (100 words): Briefly provide some background
information which you deem essential and highly relevant to your analysis. [Avoid direct ‘cut’
and ‘paste’ from organization websites, paraphrase using your own words and put
organization website as an in-text reference as per APA style]
Body paragraphs (1300 words): You decide how to allocate words per question listed below,
I would suggest that questions (a) and (e) are descriptive in nature, answers are expected to
be concise and straightforward. Remember to incorporate definitions of key concepts (e.g.,
Risk) /theoretical frameworks (e.g., PESTEL) in your answer. (See criteria 2 in Marking Rubric).
Questions (b) to (d) require critical thinking and analysis based on your research, hence
allocate more words accordingly. In-text citation is very important in this part of the essay, as
it corresponds to evaluation criteria 2 and 3 (which combined account 20% of your score for
this assignment) and criteria 6.
a) What is the governance structure of your chosen organization and how does
it ensure the effectiveness of the organization’s corporate governance?
b) Which external environmental factors are influencing your chosen
organization’s performance and/or decision-making? According to my observations, because questions (a) and (e) are descriptive in nature, it is expected that replies will be concise and straightforward. Don’t forget to provide explanations of essential concepts (for example, risk) and theoretical frameworks (for example, PESTEL) in your response. (See Criteria 2 in the Marking Rubric for further information.)
Questions (b) to (d) necessitate critical thought and analysis based on your research; hence, you should allot more words to these questions. Because it corresponds to evaluation criteria 2 and 3 (which together account for 20% of your final grade for this assignment) as well as evaluation criteria 6, in-text citation is extremely important in this section of the essay. a) How does the governance structure of your chosen organization ensure that the organization’s corporate governance is effective?
A) Which external environmental elements are having an impact on the performance and/or decision-making of your chosen firm and why?
c) What are the major risks your chosen organization face and how are they
influencing its performance and/or decision making?
d) What business practices do your chosen organization adopt and how are they
influencing its performance and/or decision making?
e) What functional departments does your chosen organization have and how
are they supporting its business activities?
Conclusion paragraph (100 words): Once again, be concise. Provide a summary of your key
points in the essay (avoid using same sentences). Avoid introducing new topics (e.g., recently,
the organization is involved in a scandal etc.), but do highlight implications on the
management of the organization in the future on the basis of your analysis.