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Consumer Behavior Week 8 Discussion

1-Read Chapter 11 of your textbook along with the Deloitte Report, “Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail.” Then, discuss how businesses can leverage information on how consumers use technology and social media to enhance business performance and increase sales. Provide at least one specific example from your own experience to illustrate your point. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

2-Income and social class are two factors that greatly influence consumer behavior. Based on your reading in Chapter 12, define the concept of consumer confidence, and explain how it influences consumer behavior. Then, explain why a person’s social class may not change when he or she earns more money. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

textbook:

Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved from https://content.ashford.edu

This text is a Constellation™ course digital materials (CDM) title.

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Discussion of Consumer Behavior in Week 8
Discussion of Consumer Behavior in Week 8

1-Read Chapter 11 of your textbook in conjunction with the Deloitte Report, “Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail.” Then, talk about how organizations may use information about how customers use technology and social media to improve business performance and sales. To demonstrate your point, include at least one concrete example from your own experience. Your first post must be at least 300 words long and must be supported by your textbook. In addition, your post must be arranged using APA style headers, as instructed in the Ashford Writing Center.

2-Income and social class are two major determinants of consumer behavior. Define the idea of consumer based on your reading in Chapter 12.